Exhibit at the World Rose Festival
Why Become an Exhibitor?
Q: Spring is busy in my business. Why should I spend my time and resources on a garden show in June?
A: Fact—According to Statistics Canada, gardening is the #1 hobby in Canada, well ahead of running, bicycling, and golfing. In Canada, gardening is a $3.36 billion industry, of which British Columbia accounts for 24%.
While those statistics are already astonishing, market watchers predict that the popularity of gardening will see a resurgence among baby boomers (about a third of the population, boomers are near or freshly retired with new-found free time on their hands) but more importantly, among young people (Gen-Xers make up nearly another third of the population), as they become more environmentally conscious and aware of their ability to grow organic food just steps away from the dinner table (adding ornamental plants, including roses, is a natural and quick progression!). Garden and companion businesses find themselves optimally positioned to re-invent gardening and facilitate its rediscovery within the 25-45 year old demographic. The World Rose Festival is timed to coincide with a peak in the public’s appetite for gardening so that you can ride the wave of seasonal popularity and extend May’s strong sales into summer.
Further, “staycations” are becoming the leisure activity of choice, which encourages home and garden-based pursuits. With a reduction in travel plans, mid- to late- June has families pondering ways to play, entertain, and relax during the summer months. By participating in the World Rose Festival, you can remind them how welcoming their backyards can be!
Q: How do you know that this one-time show will be so popular?
A: Take a gardening event that is ideally located in a rain-or-shine venue. Couple it with public curiosity to see the newly expanded Vancouver Convention & Exhibition Centre under its six-acre green roof. Add an enticing theme—roses!—and throw in an established garden and home show following that yearns for a June event. The World Rose Festival is bound to be a hit!
Find out more about the expected attendees.
Read about more reasons to participate. (PDF 470 KB)
Who is already exhibiting?
Exhibitor Information
Apply to exhibit at the World Rose Festival. (PDF 67 KB)
Learn more about the Rules and Regulations for Exhibitors. (PDF 27 KB)
To view information on bringing roses and plants into Canada, click here.
To receive the the Exhibitor Manual, please fill in the following.
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Contact Jacque Pitts, Festival Sponsor and Exhibit Manager, for more information.