Sea to Sky Meeting and Association Management Inc.
Planning and management of meetings, conferences, and special events in Canada and Worldwide
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The Canadian Society of Association Executives offers a designation called Certified Association Executive (CAE). It’s a course I’ve been taking and it’s helping me learn some valuable lessons about continuous improvement.
Things change. New technologies emerge, people are constantly connected and bombarded and pretty soon they get overloaded with information.
Clichés can be tiresome – there’s no I in team, no man [or woman!] is an island, many hands make light work etc. But just because something is overused and therefore annoying, it doesn’t make it untrue.
When associations excel in meeting the needs of their members, you can be sure that it doesn’t happen by accident. Hard work, dedication and persistence are part of it for sure. But without a decent strategic management model, those things won’t get you very far.
As an organizer of an international meeting or conference, you can consider yourself a provider of opportunities for acquiring knowledge. But putting on an event is one thing. Getting people to actually show up is quite another.
