Generally speaking, an exhibition (or an exposition or expo) is attached to a conference, and allows organisations (companies, associations, government, etc.) to showcase their products and services. There may also be a mini food court, an internet café and other activities on offer as part of the Exhibition that allow even more interaction among exhibitors, sponsors and participants. Quite often only participants at the conference have access to the exhibition area. A good example is the WCPT Congress Exhibition that welcomes around 1,500 poster presenters, over 100 exhibitors, and special features such as the art exhibit and exercise area.
A tradeshow is usually a stand-alone event that allows exhibitors to showcase their products and services. Think of a home and garden show, the Comic-Con show or the technology events that highlight all the newest gadgets. If it is a public event, there is likely an entry fee, radio stations give away tickets, and the local newspapers are filming highlights for the evening news. If it is a private event, participants are invited to attend and the goals are purposeful. The Canada’s West Marketplace is a good example, as it invites international tourism buyers to meet Alberta and BC tourism sellers in a booth-like setting.
A festival has aspects of a trade show intermingled with special events. There is a celebratory feel to the event with a focus on a broad subject, like wine or roses. It likely involves a program of speakers, workshops and performances as well as exhibition booths, and offers special catering and attractions. The World Rose Festival is a good example.
The Sea to Sky Difference – Sea to Sky can help you create a lasting impact at your exhibition, trade show or festival with innovative displays that showcase exhibitors’ products and services. We’ll help you make the most of your event space, work with you to come up with an initial design, find and manage your exhibitors, oversee the special events, and take charge of operations, ticketing and logistics. Our attention to detail, operational flair and commitment to customer service make for a memorable experience every time.
Sponsors make great things possible. Sea to Sky will help you attract high profile sponsorship to your exhibition, tradeshow or festival. We can help you create a winning prospectus, facilitate the sponsors’ participation, and provide a compelling post-event evaluation that can make a big difference to your bottom line.
Guarantee the Best
Choose Sea to Sky and you’ll be guaranteeing your exhibitors and sponsors get the service and support they need. We have the experience and resources to handle every aspect of exhibition, tradeshow and festival management, from sales, show displays, layout and logistics to technology equipment, marketing and evaluation. We can help you make sure you impress your sponsors, exhibitors and participants, and keep them coming back year after year.
Our Exhibition, Trade Show and Festival Services
- Event design
- Sales (of sponsorship, exhibits and ticketing)
- Show management
- Poster board and digital poster management
- Exhibitor and sponsor servicing
- Lead retrieval
- Program development
- Special events management
- Post-event evaluation
Please contact Sarah Lowis, President to discuss your exhibition, tradeshow or festival.