Spotlight on Conference, Event and Association Management

Things change. New technologies emerge, people are constantly connected and bombarded and pretty soon they get overloaded with information.

When associations excel in meeting the needs of their members, you can be sure that it doesn’t happen by accident. Hard work, dedication and persistence are part of it for sure. But without a decent strategic management model, those things won’t get you very far.

Managing a not-for profit association sure isn’t easy. As we’ve seen, a good board helps. You’ll need an effective Chief Executive Officer (CEO) and a committed group of professional staff too. But even with those things in place, there are plenty of things that can go wrong that will prevent an organization from maximizing its potential.